The biggest issue I see with people running a business, marketing agency, smma, b2b company, lead generation company, or any kind of company is that they're not able to keep their clients. If you aren't able to keep clients for longer, you will constantly be on a churn and burn business model where nothing is ever sustainable. You will always feel like you're walking on eggshells in your business.
You need to solve the puzzle of delivering a positive ROI for their business, and giving a good experience, so that your clients stay longer, you get paid more, you make more money, and your LTV is higher.
You might massively be focused on lead generation to grow your business or various lead generation strategies. However, you should be focusing on client retention strategies to keep the people you already have way longer.
#leadgeneration #clientretention #marketing #business
