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Valuing self storage is essential if you are looking to invest in or purchase your own facility. You have to look at many factors, including the market, the asset itself, and how much potential it has.

There are two types of value you need to look for: intrinsic and extrinsic.

Too often, we focus on only the extrinsic: what's the price? What does the market say?

And we forget about the intrinsic: how much revenue does it make? Is it doing well?

But in reality, true value should be based on BOTH intrinsic and extrinsic. In this episode, let's walk through the differences in the two types of value, and how to apply it to the numbers - yes, we use one of our deals as an example!

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