How do you build a community through rebranding? When it’s time to shift the focus of your community and hone in on who your ideal audience is, how do you reconcile the community you’re building with the one you’ve already built? It can be tricky to marry the messaging between the two—especially if they’re wildly different.
Meet Stephanie Carls, Director of Social Media and Digital Content at Corel, brand voice expert, and employee advocacy rock star, as she speaks with host, Jen Gutman, about the trials and tribulations of undergoing a rebranding campaign, and how to align what was with what will be. In this episode of Radically Transparent, she uncovers the “why” behind being on social media, how social fits into the larger picture, and how employee advocacy can help pave the way for success.
As a bonus, she also gives her best tips on how to roll out an advocacy program. She should know—she’s done it across three different teams!
► Hot Topics of this Episode:
1. How to spearhead an employee advocacy program—even if you’re the only one running it.
2. Tips for creating your own employee advocacy program, and how to set it up for success from the start.
3. How to transform a community and build a new brand voice while catering to your older community.
4. Defining the “Why” behind your social presence—and living that reason in every social post you create.
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Oktopost is a B2B social engagement suite that includes social media management, employee advocacy, social listening, social advertising, and comprehensive reporting. Built specifically for B2B organizations, we arm companies such as ACI Worldwide, Snowflake, and Fujitsu with the tools to fully manage and optimize social media to drive their businesses forward in a scalable and measurable way.
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