Rich's strongest advice for any company navigating the AI landscape is to be wary of the hype generated by SaaS companies eager to lock you into their ecosystem. While their promises of AI-powered solutions might sound enticing, the reality is often more about increasing their revenue through licensing fees than truly empowering your business.

Don't fall into the trap of relying solely on SaaS providers for your AI needs. Instead, take ownership of your AI journey. Invest in building your own AI infrastructure, train your own models, and integrate them seamlessly into your existing systems. This approach might require more effort upfront, but it will ultimately give you greater control, flexibility, and long-term cost savings.

By owning your AI, you're not just buying a product; you're building an asset that can adapt and evolve alongside your business. You're not limited by the constraints of a SaaS platform; you're free to innovate and create solutions that truly align with your unique needs and goals.

So, ignore the hype and forge your own path in the AI revolution. Embrace the challenge of building your own AI capabilities and reap the rewards of a truly customized and empowering AI experience.

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