In this episode of the Rep AI Podcast, Jane Schloth, founder of Direct Branding, shares her expert insights into driving growth in eCommerce. With decades of experience in direct response marketing and a deep understanding of Shopify, Jane dives into the practical strategies that help DTC brands succeed.

What You’ll Learn:
- Using omni-channel marketing for seamless customer experiences
- The role of AI in optimizing sales and support for eCommerce brands
- Common mistakes merchants make when scaling their online stores—and how to avoid them
- Tips for choosing the right tools and apps in a crowded Shopify ecosystem

If you’re looking for actionable advice to refine your strategy, enhance customer engagement, and drive conversions, this talk is for you.

0:02 - Introduction and Jane’s Background and DTC Journey
3:44 - First Impressions of Rep AI
4:50 - Omnichannel Marketing Strategies
6:46 - Common Mistakes in Marketing
9:16 - Navigating Shopify’s App Overload
12:00 - Rep AI’s Impact on Conversions
13:46 - Shifting from B2B to B2C
18:16 - Consumer Interaction with AI
32:59 - The Future of AI in eCommerce

#eCommerce #ShopifyExperts #DTCgrowth #OmnichannelMarketing

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