How do you build a global brand?

With the world becoming smaller and smaller with technology, and with fewer barriers to entry, many locally grown brands are eyeing geographical expansion and potentially a global position in the future. In this episode, we delve into strategies on how to build a global brand with guest Michael Broend – Vice President of Global Marketing for PanzerGlass.

PanzerGlass is a global leader in screen protectors for smartphones and other mobile devices. PanzerGlass products are sold in 70 countries. The company has 14 offices across the world.

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