What is Digital Marketing?
Digital marketing is the act of selling products and services through channels such as social media, SEO, email, and mobile apps. Basically, digital marketing is any form of marketing that involves electronic devices.
It can be done online and offline, and in fact, both kinds are important for a well-rounded digital marketing strategy.
Online Digital Marketing Summary
The 2 main pillars of digital marketing are online marketing and offline marketing. That said, since I’ll talk about online marketing in a separate guide, I’ll only mention the different areas of online marketing here for the sake of completeness.
The 7 big categories of online marketing are:
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Content marketing
Social Media Marketing (SMM)
Pay-per-click advertising (PPC)
Affiliate Marketing
Email Marketing
Intro to Digital Marketing
There are four big categories of digital marketing: enhanced offline marketing, radio marketing, television marketing, and phone marketing.
Enhanced offline marketing is a form of marketing that is entirely offline but enhanced with electronic devices.
For example, if your restaurant uses iPads for your customers to create their orders on, then the offline experience of say, eating Thai food, is enhanced with this electronic device.
People have been using digital media to enhance their marketing for decades (you’ve only forgotten in what ways, as you’ll see).
Next, there’s radio marketing. The next time you hear an annoying, over-enthusiastic car dealer shout every word of his or her commercial, thank Mr. Marconi.
Of course, we can’t forget television marketing. TV ads have been around for more than half a century (and since 1953 also in color, nationwide; yes, there was a time before color TV).
Finally, the biggest and fastest-growing area of offline marketing, with admittedly also a lot of flops, busts, and failures: phone marketing.
Let’s look at the four areas in more detail.
What's the future of digital marketing?
The offline and online world are colliding. Traditional devices such as fridges, ovens and even billboards will all be modernized to leverage digital media.
Why digital marketing matters?
Google and Facebook generate more revenue than any traditional media company because they control more eyeballs. That’s why digital marketing matters, it is where the attention is.
What channels make up digital marketing?
Search engines, social media, blogs, online ads, affiliate marketing, emails, and mobile apps.
Digital Marketing Conclusion
That’s the scoop on digital marketing. As you can see, the internet is, by far, not the only place for marketers to gain success, even today.
Of course, no one can afford to miss out on the opportunities of the web and, eventually, every marketer will have to master online marketing.
Employing a few of these offline marketing tactics can help you to not put all of your eggs into one basket in the meantime, as well as diversify your lead generation beyond social media, content marketing, and the like.
Plus the offline and online worlds are colliding. Traditional devices such as fridges, ovens, and even billboards will all be modernized to leverage digital media.
Though our agency does not specialize in offline marketing, we can help you if you need help growing or getting your online digital marketing strategy off the ground! Reach out to learn more.
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