In this enlightening video, we delve deep into the essential world of Health Economics and Outcomes Research (HEOR) and its crucial importance within the medical affairs department. Join us as we uncover the invaluable insights and analysis that HEOR provides, effectively shaping healthcare decision-making worldwide. Discover how HEOR drives evidence-based medicine, evaluates treatment outcomes, and influences healthcare policies. Stay tuned for a thought-provoking exploration that will leave you with a greater appreciation for the critical role of HEOR. Don't forget to hit the like button and share this video to help others better understand the impact of HEOR on the medical field.

OUTLINE:

00:00:00 The Economic and Clinical Value in Healthcare Decisions
00:01:05 Evidence Generation
00:03:45 The Value Proposition
00:05:55 Market Access and Regulatory Affairs
00:08:13 Health Policy Influence
00:10:31 The Role and Importance of HEOR in Healthcare

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