Named by The Economist as the "high priest" of loyalty, Fred Reichheld is the creator of the Net Promoter System℠ (NPS®) and one of the world’s leading experts on customer and employee loyalty. The best-selling author of four books on loyalty, he is a fellow at Bain & Company and founder of Bain’s Loyalty practice, which helps companies achieve results through customer and employee loyalty.
Video Description:
Fred Reichheld, the creator of the Net Promoter System and an author, talks about the companies that consistently score high on the NPS. He takes examples of Costco, Amazon, Chewies, Apple, etc, and shares what makes them a success and how it links to the core economic reality of sustainable business.
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