In this fireside chat, Vinod Thadani, CEO of iProspect and Chief Growth Officer for Dentsu Media group, and Pratik Udeshi, head of agency and video business in India, talk about the key trends, the role of video ads in brand building, balancing scale and relevance of reach, and evolving mechanisms for measuring video ads.
00:00 – Introduction
01:36 – Key trends in video advertising
06:08 – Role of video in brand building
09:34 – Balancing scale and relevance of reach
12:09 – Understanding signals to ensure relevant reach
14:43 – Measuring impact of video ad campaigns
17:56 – Ensuring brand safety and suitability
19:49 – Evolution of CTV and its impact
22:28 – Amazon Ads’ video solutions
