Any good business must have a customer acquisition strategy. But all too often, new & small businesses forget this part of the equation. Being so focused on getting up and running, launching that website or app, businesses open up the doors with great enthusiasm only to realize they haven't focused on what might be the most important ingredient to a thriving business. That is: where are the customers going to come from? How much is that marketing effort going to cost? And what each customer worth? Your customer acquisition plan needs to be on the front burner starting on day one. This video will walk you through what you need to focus on, and how to measure it for growth and scalability.

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