How do you prove that customer experience provides a return on investment? Ask your executives these 3 strange questions. If they say, "YES!" they just proved that as customers they pay more for excellent customer experiences.

Also see examples of 3 measurable customer behaviors that drive substantial returns on the investment in customer experiences. Sales skyrocket and customers become raving fans.

For more powerful tips and resources from #1 best selling author and customer experience thought leader, visit www.AdmirationEquation.com.

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