Welcome to a new episode of Business Lunch! In this episode, we’ll talk about the power of recurring revenue models in business. Learn how implementing auto-ship, subscriptions, and memberships can drastically reduce customer acquisition costs and significantly boost your company's profitability and attractiveness to investors. Whether you're selling physical products, services, or digital offerings, discover practical strategies to make your business more resilient and capable of sustained growth. If you've ever wondered how to secure a steady stream of income and make your business more appealing for future investments or loans, this episode is packed with insights you won't want to miss!
Highlights:
"If they can get somebody to pay more than one time for the same product or service, then they will not have a customer acquisition cost the second time or anytime after that."
"The longer that you've got recurring revenue coming in, the more valuable your company will be."
"Auto-ship can apply to anything... it's been applied to everything that you can think of; auto-ship is a wonderful thing."
Timestamps:
00:00 - Auto-Ship Benefits
00:37 - Exploring the Acquisition Wheel
03:22 - Capital and MRR
06:38 - Recurring Revenue Types
09:16 - Success with Auto-Ship
09:59 - SaaS and Memberships
10:54 - Consumables and Services
11:01 - Subscriptions Boost
12:03 - Subscription Strategy
12:34 - Recurring Revenue Wrap-Up
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