Delivered at MGS20. Moderator: Ehren Maedge, VP North America, MoEngage. Panelists: Lane Colyer, Co-Founder, Growth Instincts; Nathan Sann, Co-Founder, Growth Instincts
You’ve drawn your customers in with some value in exchange for a download and now you have to drive ROAS and revenue. How do you drive conversions over time - not just a one time hack or promotion? What should you be looking for when you’re testing? When are the best times to communicate to have a higher chance of winning? What do you tell your leadership team when they come asking how you’re going to boost those conversion rates?
LEARN. CONNECT. GROW.
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