Are there any similarities between recruitment and B2B marketing? On the surface, they may seem like different jobs requiring different skill sets, but if you look closely, you’ll find that both disciplines have more in common than meets the eye.
However, as modern marketing has become more commonplace, the recruitment industry lags behind. So what can recruiters learn from the transformation B2B marketers have been through? In this podcast, we’ll dig into exactly that.
Plus, as Sam Kuehnle has been hired as Loxo’s first marketer, we’ll also discuss his first 90 days and his advice for making a success of a role like his.
We cover;
00:00 Introduction
01:39 Parallels and similarities between B2B marketing & recruitment
08:18 How Sam is thinking about scaling marketing
11:47 Hiring plans & how they've changed
14:32 Agency vs In-house?
20:06 How Sam prioritises
30:24 Hiring advice to Founders & CEOs
39:30 Skills and attributes that makes someone good at demand generation
And so much more...
// FOLLOW THE GUESTS
Matt Dodgson - [ Ссылка ]
Sam Kuehnle - [ Ссылка ]
// STAY IN TOUCH
Market Recruitment - [ Ссылка ]
Market Recruitment - [ Ссылка ]
