Now What? is a panel discussion series about how the present and future of healthcare marketing are changing right before our eyes due to COVID-19, and what to do about it.

Episode 4 features Jhaymee Tynan, assistant VP of integration for Atrium Health, who was named one of the Top 25 Emerging Leaders by Modern Healthcare, and James Gardner, healthcare strategist, sales and marketing leader, and digital media instructor at Northeastern University, and Jared Johnson from the Shift.Health Content Network.

This episode addresses where healthcare business strategy goes from here and offers insights on topics such as:

1. What should hospitals and health systems be paying attention to in their business strategy during and after the pandemic?

2. What lessons are we learning about responding to Disruption, that we should keep in mind as the crisis subsides?

3. What should healthcare marketers and communicators keep in mind that will help them both now during the crisis, and in the post-pandemic world?

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