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In this video, Ines Haaga from GfK, explains, which are the novelties around Augmented Reality (AR), Virtual Reality (VR) and the Metaverse at the CES 2023 in Las Vegas.

Agenda:
AR, VR & Metaverse
- Launch of new headsets at the CES 2023
- Focus on accessories
- Introduction of usage scenarios

AR & VR, are the foundations to access the Metaverse.

Then Mrs. Haaga goes on and presents the various products that were launched around the topic of AR and VR.

She presents:
- Controllers and Extensions of Glasses
- The Immersive Full Body Experience
- Other accessories

Finally, she talks about the different usage scenarios of the various VR and AR products presented at the CES 2023 in Las Vegas.

Possible usage scenarios:
- Duty Free Store and Hi-Mart (Electronics)
- A concert with more than 65.000 avatars
- People visiting a theme park and a virtual cinema
- Movies

She finalizes the explanation with a summary.

VR and AR are to become even more immersive in 2023 and beyond.

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