HTML5 is part of the growing popularity of online advertising. It has given banner ads a lot more flexibility on any device and eliminated the need of creating multiple versions of the same ad in order to adjust to different devices.

Here are some benefits of using HTML5 to create your banner ads:

HTML banner ads are really easy to be accessed from any device
Banners can use dynamic server-side scripting and databases if necessary
Banner serving is often similar to web hosting
You can play videos, music, and animations without requiring any plug-ins
HTML5 can be easily updated
HTML5 allows you to create responsive mobile ads


Benefits of animated GIF Banner Ads:
GIF format is one of the most used and supported by web publishers
You can control timing on an animated GIF banner ads
It’s really easy to create animated GIF
The use of animation in a banner ad increases CTR
GIF banner ads work well on mobile devices
GIF banner ads are cool and interactive

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