Guest: David Howell, Director of IT and Digital Transformation at Chugai Europe.
About this episode:
In this episode of Behind the Data, Matthew Stibbe interviews David Howell, Director of IT and Digital Transformation at Chugai Europe. They discuss the exciting developments in the world of data, such as AI and machine learning, and the risks and challenges that data professionals need to be mindful of. David shares insights into Chugai Europe's digital transformation journey, focusing on simplification, efficiency, and automation. They also explore the importance of data quality, naming conventions, and management buy-in. David highlights a specific data integration project using CloverDX and emphasizes the need for the right tools to achieve project goals.
Insights, lessons and tips cover topics including:
- The importance of having good data to underpin AI and machine learning
- Why the goal of digital transformation should be about reducing the effort that people need to do to generate insights
- The experience of consolidating data into a warehouse (and why things like naming conventions are a crucial part of the process)
- Why it’s a team effort with business users, and why you need management buy in to sponsor good quality data
- The importance of automating data quality measures so they're running all the time
- How good quality data is fundamental to good quality reporting and analytics
- The process behind integrating CRM data with marketing automation tools, and how it's helping marketing and sales communicate with customers
** See more and subscribe to get notified of future episodes: [ Ссылка ]
** More about the CloverDX Data Integration Platform: [ Ссылка ]
