The 1 rearchitects its digital lifestyle and loyalty program on AWS, accelerating data analysis and delivering personalized customer experiences.
The 1 is Thailand’s leading digital lifestyle and loyalty platform, with over 9 million active customer. To achieve its 2025 vision, it uses data to deliver seamless and meaningful customer experiences. As its platform expanded, engineers faced resource constraints that caused delays in data transmission.
The business built a data lake on AWS to store over 100 terabytes of data, improve query performance, and reduce infrastructure costs by 20 percent. With AWS, The 1 accelerates data analysis and enhances its targeting to deliver personalized customer experiences.
"By working with AWS, we can accelerate our business growth. Together, we can make the best platform for The 1 as a ‘Center of Life’ as we promote our mission for 2025."
Kanin Pinsuvana, Head of Product and Operations, The 1
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