Learn how to use brand archetypes to develop a brand personality and connect your brand through human characteristics.

#brandingarchetypes #brandstrategy #brandingtips

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The more you explore brand strategy, the more you realise that branding is about the science and psychology of people and not about logos, typography or colours.

In this video, you’ll learn why brand archetypes have become such an important element of brand strategy and how to use them effectively with this 5 step framework.

First, you’ll learn how going beyond demographics and psychographics allow you to identify the personality of your audience and the archetype they’re most aligned to.

Then, you’ll discover how to combine desires, characteristics and your audience’s needs to understand the emotional landscape of your audience.

Finally, you’ll learn how to identify the most appropriate archetype mix for your brand to use as the foundation for your brand personality.

By the end of this video, you’ll have a 5 step framework you’ll be able to take into your brand strategy process, to develop brand personalities that will connect with the audience.

0:00 How To Use Brand Archetypes [5 Step Framework]
1:48 Step #1 - Understand Audience Personality
2:23 Step #2 - Align Them To An Archetype
2:45 Step #3 - Identify Attractive Characteristics
3:13 Step #4 - Know What They Need
3:55 Step #5 - Define Your Brand Archetype Mix

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