This is the full logo design process for a real logo project! In this video, we will take you through the step-by-step process of designing a logo, from initial concept to final product.
Designing a logo is a complex and multi-step process that involves research, ideation, and refining. By following a structured and thorough logo process, you can create a logo that effectively represents the brand and resonates with its target audience, each and every time.

In this video, we will walk you through every step of the logo process, providing insights and tips on how to design a logo that stands out.
The first step in the logo design process is to conduct research. Before starting the design process, it's essential to understand the client's brand, target audience, and competition. In this case, we researched the relevant industry, and the client's competitors.
Once we have a clear understanding of the client's brand and target audience, we move on to the ideation phase. This is where we brainstorm ideas for the logo and create rough sketches, and generate keywords. We explore different design directions and consider various design elements, such as typography, colour, and imagery.

After ideation, we move on to the refinement phase. This is where we take the most promising concepts and refine them further. We create digital sketches, experiment with different colour schemes and typography, and refine the design until it accurately represents the brand and resonates with its target audience.
Once we have a refined concept, we move on to the finalisation phase. This is where we make the final tweaks and adjustments to the design, ensuring that it's ready for presentation to the client. We make sure that the logo works in various contexts and sizes and that it effectively represents the brand's values and personality.

Throughout the full logo process, we document each step and explain our thought process and design decisions. We provide insights into the design elements we chose, the colour scheme we selected, and the typography we used.


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The work is protected by copyright, produced by Satori Graphics®
This is applied to the video recording of itself as well as all artistic aspects including special protection on the final outcome. Legal steps will have to be taken if copyright is breeched. Music is used from the YouTube audio library and or sourced with permission from the author

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0:00 I'm Most Proud Of This Logo
0:19 The Client Discussion
1:11 Initial Keywords Are Fundamental
2:35 Deeper Research
3:35 How I Generate Better Keywords
5:00 Starting Logo Concepts
7:40 How To Refine The Logo
8:40 Finals (Client Plot-Twist)



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