The fundamental output of a Marketing Mix Modeling project is based on the Model.

During the modeling phase, the analytics team must delve into the statistical details and specifications to ensure that the overall model is robust and ready to be shared with stakeholders.

Learn how to evaluate your model through statistical model evaluation criteria and how to use regression analysis.

1) Introduction to the learning algorithm on excel:
a) What is a multivariate linear regression
b) Overall evaluation of the model


Episode 3:
0:00 Intro
0:59 How the Excel learning algorithm works
2:02 How to read the result of linear regression
6:02 How to create predictions based on regression
8:13 Analysis on errors
10:10 In the next episode

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