What are the BEST products to sell on Amazon in 2025 for Amazon FBA beginners? Product selection is crucial for building a profitable Amazon business. With over six years of experience as an Amazon seller, here’s my advice for beginners on finding the perfect product to sell on Amazon.

Amazon product research is one of the most popular topics among FBA tutorials on YouTube. Many newcomers struggle with this stage and often make costly mistakes when choosing a product.

If you are not sure what to sell on Amazon as a new seller, here are some types of products I recommend avoiding:

• Products with variations – These can increase your financial risk because you’ll need to order multiple units of each variation without knowing how well each will sell. Managing inventory becomes more complicated as a result.
• Low-value products – Opt for items priced at £20 or more to ensure sufficient profit margins for investing in PPC (Pay Per Click) sponsored ads.
• High-demand products – Avoid items that require sales of over 300 units per month. High demand increases inventory requirements and makes it harder to compete during the launch phase.
• Large or heavy products – Bulky or heavy items lead to higher shipping and fulfilment fees, which can eat into your profits. Stick to products under 1.9 kg, and always check their dimensional weight.
• Seasonal products – Focus on products that sell consistently year-round, even if they experience seasonal spikes. Avoid items like picnic blankets or BBQ tools that have limited seasonal appeal.
• Dangerous goods and hazardous materials – Selling these requires special approval and shipping can be challenging.
• CE/UKCA marked products – These items require specific certifications from suppliers. Always confirm your supplier can provide these before placing large orders.
• Fad products – Items with short-lived popularity often lead to intense competition and shrinking profit margins.
• Fragile products – These carry a higher risk of returns, which can negatively impact your profits.
• Size-dependent products – Items like clothing and shoes have high return rates due to sizing issues, which can be costly.
• Topical or ingestible products – Products applied to the skin or consumed often require additional documentation and carry the risk of customer reactions.
• Adult products – Amazon restricts advertising for items flagged as adult, limiting your ability to run sponsored ads.
• Copycat products – Avoid launching exact replicas of existing items. Instead, innovate by adding visual appeal and creating a greater perceived value to avoid price wars.

By steering clear of these types of products, you’ll be in a better position to find the best products for Amazon FBA in 2025.

What do you think are the best products to sell on Amazon in 2025? Let us know in the comments below! !

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