💰 Get more customers, improve your digital marketing ROAS and get funding with the right brand story. 👇
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How To Balance Lead Generation And Customer Churn Reduction
In this video, I share actionable strategies to balance lead generation and customer retention effectively.
You’ll learn how to optimize your lead generation process while minimizing customer churn, ensuring sustainable growth for your business.
I explain key metrics to track, how to nurture leads, and the importance of maintaining customer satisfaction to reduce churn rates.
If you’re looking to improve lead acquisition without sacrificing existing customer loyalty, this video is for you.
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Who's Amanda?
Her career started in Sales at OraMetrix, an orthodontic technology start-up company, where she had her first taste of the start-up life.
When deciding to leave her Marketing Leadership role at a Fortune 1000 company in the real estate data and analytics industry, she focused on Chief Marketing Officer (CMO) roles with a San Francisco-based start-ups.
At one point, when in final rounds with four different companies, all post-Series A Funded, B2B, Tech Firms, all with very similar challenges and needs and she had an idea: Wouldn’t it be more efficient for the companies and enjoyable for me, if I could work for ALL of the companies at the same time?
With this in mind, Amanda started Arch Collective in November 2019 so that start-up founders could make one marketing hire and get a Fractional CMO, plus access to The Collective, an experienced network of freelance marketers and creatives.
Arch Collective handles all marketing strategy and execution for Post Series-A funded, B2B, tech startups so they can go from achieving product-market fit to acquiring more clients, securing Series B funding or possibly an acquisition.
#AmandaRabideau #Startup #Marketing
How To Balance Lead Generation And Customer Churn Reduction
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