The Joseph Schlitz Brewing Company was one America's Largest beer producer. Creaters of Schlitz Beer (the Beer that made Milwakee Famous) the brand was beloved by many until the mid 1970s when attempts to cut production cost resulted in a gradual drop in quality eventually leading to it's decline.

Those intrested in the companies fall will find a summery of events from it's founding until it's eventual fall in the early 1980s. This video also delves into the Hawaiian Beer Primo that was brought by Schlitz and could have served as a warning.

The Purpose of this video is to provide a history as well as a case study of the events though I may be critical of certain characters, I would encourage those intrested to do further research and form their own conclusion, perhaps it will be diffrent to mine.

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