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Learn how you can utilize Google Analytics 4 and Google Search Console to check your backlinks. Both platforms provide different data that can be helpful in auditing your own backlink profile.

With Google Search Console, you can quickly understand who's linking to your site and with what anchor text. You can drill down and see the exact pages those websites are linking to.

With Google Analytics 4, you can see which backlinks are directing traffic to your site and also which backlinks drive the most engagement and conversions. We often make a custom report inside of GA4 so we can easily access this data.

This approach means understanding not just the quantity and which websites are linking to your site, but the traffic and conversions each backlink provides.

By utilizing the data from both of these platforms, you can get a complete picture of the websites that link to you and how much traffic and conversions those links are sending to your website.

#SEO #Backlinks #ga4 #GoogleSearchConsole

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