Today’s reality for us hangs in the balance of what could have been. If the winds had shifted or the snow had fallen differently on this fateful day, we might not be where we are now.
Back in ‘96, our co-founder Todd Jones went for a heavy ride in an avalanche that he won’t soon forget 🤯 Thankfully, he got spit out the back end on top as the debris settled and ended up walking away unscathed with nothing missing but one of his ski poles. The crew kept the session alive after taking a breather and reassessing and ended up stacking a ton of clips that eventually made it into our first film, 'The Continuum'.
A few months later, they even got a call from Oprah Winfrey, asking to feature the avalanche clip in one of her projects 😳
Hit our link in bio to read more about what went down on the day of the avalanche and how it resulted in the creation of the IPRW Safety Program we have today!
