Coming from the Bay Area working in sales at Yelp, Samantha Steiny realized that she wanted to move into product marketing, while staying in the tech industry. Sam knew that becoming an effective product marketer in today’s world meant being able to analyze the numbers. Throughout her Chicago Booth MBA journey, the combination of data-centric coursework and direct contact with client companies at Booth has stretched Sam’s expertise and ability to think about product marketing in the most effective way.
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