Watch LeveragePoint's on-demand webinar, How to Implement Value-based Pricing in B2B Enterprises, and listen as Joanne Smith, former Corporate Director of Marketing and Pricing at DuPont and author of The Pricing and Profit Playbook, shares practical steps on how to implement value-based pricing, and ensure that the practice stays in place, at a B2B enterprise. Based on her professional experience at DuPont, she expands on the strategic and behavioral activities which surround the pricing function and provide a road map to implement (and continue) the methodology across functions and processes.
Learn how successful B2B enterprises have been able to achieve profit growth and improve customer value by embedding methodologies and behaviors based on value into pricing processes and company culture. Hear how change management from competitive and cost-plus approaches to value-based pricing can be rewarding at enterprises establishing clear guidelines and expectations.
You will learn:
• How to establish trust with customers so pricing changes are not seen negatively
• How to begin the value-based pricing transformation
• The need to consider all three foundational elements of pricing: transactional, value , and strategic pricing
• Practical steps to get started with value-based pricing
• How to customize offerings based on customer segments
• How to ensure that value-based practices stay engrained in company culture and processes
