SOS Children's Villages (SOS Barnebyer) launched the «Home for Christmas» campaign across the country with JCDecaux Norway.
The goal of the campaign was to find 3000 sponsors to give 3000 homeless children a home before Christmas. The number of contributors was shown in real time on our digital billboards through a Dynamic data feed.
At Oslo Central station (Oslo S), there was a stand where people could get more information from the crew, register as a donor, and watch a short video of one of the SOS villages with a VR headset.
At railway platforms, people could also illuminate the little houses on the panels by switching on a special light switch.
