This book is a comprehensive guide to logo design, written by David Airey, a graphic designer with extensive experience in branding. The book covers a range of topics, from the importance of brand identity to practical tips for creating effective and memorable logos. It explores the design process in detail, offering advice on mind mapping, sketching, and presenting design concepts to clients. The text also provides valuable insights into handling client relationships, pricing design services, and staying motivated as a designer. The guide emphasizes the importance of research, understanding client needs, and developing a strong understanding of the principles of iconic design.

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