Josh Braun returns to the podcast to break down a predictable cold calling framework that illuminates problems with the way prospects are doing things today (without calling their baby ugly)

FOUR ACTIONABLE TAKEAWAYS

- Start by assuming the prospect has researched your solution if they say yes suggest a common objection why they didn't pursue it, if they say no then ask a question to highlight a knowledge gap

- When explaining your solution, emphasize the before state and the problems associated with it to create contrast with your solution's end-state

- Ask about specific situations to accurately identify the exact problems the prospect is facing

- Learn and practice delivering problem stories that are tailored to each potential situation your buyers may be in


JOSH'S PATH TO PRESIDENT’S CLUB

Founder @ Braun Training
Former Head of Sales @ Basecamp
Former VP of Inside Sales @ Jellyvision

RESOURCES DISCUSSED
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