Do you invest in content marketing & search engine optimization? Want to know how the best SEOs and content writers are approaching their content creation process?

We hosted three guest speakers for a masterclass on "How to Create the Perfect Content Briefs & Outlines".

This webinar on creating content briefs & outlines is great for in-house SEOs, freelance content writers, content strategists, and content creators.

Come compare notes with some of the best SEO content marketers & writers out there. We will walk the audience through:
* What does a good content brief template look like?
* Why it's important to consider the target audience & buyer persona before content creation starts
* Key elements to pay attention to within a piece of content (eg. word count, internal links, brand voice)
* How to find the most relevant subheadings within a topic
* Why doing keyword research alone isn't enough, and why you need to understand your customer's pain points + search intent for the topic
* And other things that effective content briefs include like external links, style guides, secondary keywords, writing style, and tone of voice.

Links to additional resources, templates, and slides: [ Ссылка ]

Timestamps:
0:00 Intro
2:40 Omid Ghiam (Webflow) on "Creating smart content briefs that drive results"
5:05 Webflow increased their non-branded organic traffic by 130%
5:41 Omid's 4-step framework to scaling SEO content
6:18 Omid's step 1: Identify opportunities with search intent
7:33 Omid's "Levels of awareness": Problem Aware, Solution Aware, Product Aware, Most Aware
10:32 Omid's "Levels of awareness" visually represented
11:18 Omid's content tracking template
12:13 Omid's keyword research approach
16:46 Omid's use of Clearscope to build a content brief
17:53 Omid's article brief template in Google Docs
22:31 Maddy's SEO article brief template and process in Google Docs: [ Ссылка ]
24:02 Maddy's process: Admin Details
25:14 Maddy's process: Client-Specific Guidelines (eg. image guidelines, style guide, voice / tone)
27:20 Maddy's process: Audience (eg. target audience, buyer persona, pain points, customer journey)
28:26 Maddy's process: Competition (eg. competitors, content to beat)
30:21 Maddy's process: Brief Details (eg. goal, call-to-action [CTA], angle, major points to cover)
33:20 Maddy's process: Content Scope (eg. target word count, content type, content structure, what we need to avoid)
34:49 Maddy's process: On-Page SEO Tasks (eg. internal linking, secondary semantic keywords, keyword difficulty, Google autocomplete suggestions, popular questions from Google's people also ask, related topics, related searches)
36:55 Maddy's process: Unique Angle
42:06 Marijana's process: [ Ссылка ]
42:07 Marijana's content outline example template: [ Ссылка ]
44:19 Marijana's example: Get the client to fill out a content brief (eg. objective, target audience, focus keyword, customer journey stage, internal & external links, keyword difficulty, keyword search volume, competitors)
44:30 Marijana's process: Outline brain dump
46:39 Marijana's process: Analyze intent (eg. look at the SERPs, what's the shape of the content)
47:30 Marijana's process: Grab related searches from Google / Keywords Everywhere
48:58 Marijana's process: Grab relevant terms from Clearscope
50:45 Marijana's process: Look for expert contributors and quotable social posts
53:40 Marijana's process: Search podcasts through Listen Notes
56:08 Marijana's process: Final outline
1:01:23 Q&A about How to build the perfect content outlines and content briefs

About Maddy Osman:
Maddy Osman operates The Blogsmith, an SEO content agency for B2B tech companies that works with clients like HubSpot, Automattic, Kinsta, and Sprout Social. Maddy's background in WordPress web design contributes to a well-rounded understanding of SEO and how to connect brands to relevant search prospects.

About Marijana Kay:
Marijana Kay is a freelance writer for leading B2B SaaS brands in the marketing, analytics, sales, and ecommerce space. Since 2016, she's written long-form content for companies like Shopify, Hotjar, Zapier, Pipedrive, and ConvertKit. She's also the founder of Freelance Bold, a library of resources for freelance writers.

About Omid Ghiam:
Omid Ghiam is an Organic Growth Manager at Webflow focused on user acquisition through SEO and content. Webflow allows designers and developers to build professional, custom websites in a completely visual canvas with no code.

About Clearscope:
Clearscope ([ Ссылка ]) is the best-in-class SEO content optimization platform that drives search traffic.

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