David J. Teece is Professor in Global Business at the University of California, Berkeley’s Haas School of Business. He is also the director of the school’s Institute for Business Innovation.

Gary Pisano is Professor of Business Administration at the Harvard Business School. He has been on the Harvard faculty for 22 years.

They are both authors of many scientific books and articles and they have both been involved in many case studies in the field of innovation.

They have developed a model called “Appropribility regimes”. The model provides an introduction to how a company avoids that its innovation is quickly copied by others.

Section
0:00 Introduction of authors and the purpose of the model
0:36 Appropriability - The definition of the term
0:56 Two main divisions each with two subcategories
1:48 Four fields
2:14 The field - Weak
2:52 The first of the two moderate fields
3:34 The second of the two moderate fields
4:05 The field - Strong
4:35 Theoretically should all companies try to get er strong position
4:59 Three categories of capabilities
5:29 First category - Processes
6:58 Second category - Position
8:56 Third and last category - Paths
9:55 Example - Weak field
10:31 Example - The first moderate field
11:27 Example - The second moderate field
11:51 Example - Strong field
12:28 Criticism of the model

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