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Too often, companies view community as a nice-to-have, an add-on to the GTM efforts. Instead of elevating the community to a role of unique influence, the community program is often co-opted by the goals of other teams. But by defining a go-to-community strategy, community leaders can elevate the role of community to a company-wide competency and frame it in the language of other strategic priorities. In this talk, we’ll explore a framework for defining a GTC strategy, how to measure its success, and what assets and outcomes are created as a result. You'll leave with a sustainable plan to get the team, budget, and tools you need to have business impact, drive value for your community, and deliver on your spot at the leadership table.

About the Speaker:
Patrick Woods
Co-Founder & CEO
Orbit

Patrick is co-founder and CEO of Orbit, mission control for communities. He’s the co-creator of the Orbit Model, host of the Developer Love podcast, and is the author of the Brand Strategy Canvas (Apress). He lives in San Francisco and is an avid fencer.

#CMXSummit #CommunityManagement #PatrickWoods

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