Companies with world class Product-Led Growth strategies all have one thing in common, they put their customers first. Brands like Twilio, Zendesk, Plaid and Intercom have all grown their businesses employing this tactic - and they’ve all been assisted by Jen Igartua and her company, GoNimbly. In this session you’ll learn how her team has helped these companies to create balance between product-led growth, marketing and outbound activities. We’ll go step by step to show you how to change your mindset from one that is internally focused, to one that puts your customer's experience and journey first. This session uncovers how to define a product qualified lead or account and how to set up for successful scaling. Whether you’re just getting started with PLG or looking for the strategies and tactics to take PLG to the next level, this webinar will help you create a revenue engine focused on putting your customer first by encouraging them to engage with your product earlier in their evaluation cycle, leading to more customers, higher product usage metrics and increased customer satisfaction.
