The year 2021 was revolutionary for most industries and the programmatic advertising industry was no exception. There's no denying that AdTech is evolving at a fast pace. With changes in consumer behaviors formed by the worldwide pandemic to alterations in digital advertising brought on by the loss of third-party cookies and new privacy-enforcing policies like Apple's, it is natural to wonder what this year is going to bring. Let’s dive right into the top five trends in Ad Tech in 2022 with mediasmart’s CEO, Noelia Amoedo, and learn a little more about how we expect them to play out in the next year.

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mediasmart is a self-serve mobile programmatic platform (now acquired by Affle) that provides advertisers, trading desks and agencies an integrated mobile advertising solution with the unique capability of measuring incremental metrics in real-time for Proximity and App marketing campaigns.
mediasmart empowers advertisers to efficiently invest in advertising through a transparent platform that links the physical world with the digital world across mobile devices and connected TVs, all while following Privacy by design approach to all solutions provided.
Headquartered in Madrid, mediasmart includes a team of passionate technologists and mobile advertising experts.
For more information visit www.mediasmart.io

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