If you're a B2B brand, the question about Instagram's value is one you've likely dealt with more than once. While most people don't inherently appreciate the value of using Instagram in the B2B space, the reality is that your audience is on Instagram, they want content, and when done strategically, Instagram can be a powerful tool for driving leads and traffic. Don't believe me? It's ok, I'm used to it! But this video will explain it more.

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ABOUT JENN HERMAN

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog over multiple years.

She is a sought-after and globally recognized international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business.

Jenn has been featured in Inc., Fox News, BBC News, Yahoo! Finance, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications.

She is the author of “Instagram for Dummies”, “Instagram for Business for Dummies”, "Ultimate Guide to Social Media Marketing", and "Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy".

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