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Installing Google Tag Manager (GTM) on Shopify is a straightforward process that can help manage the various tracking codes on your website. To get started, log in to your Shopify account and go to the “Online Store” section. From there, click on “Themes” and then “Actions,” followed by “Edit Code.” Scroll down to the “Layout” section and select the theme.

Then go to the “Theme.liquid” file and paste the GTM code just above the closing /head tag. Save the changes and you’re all set! With GTM installed, you can now easily add and manage various tracking codes for your Shopify store, making it more efficient and effective. ‎
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