The world might have become VUCA (volatile, uncertain, complex, and ambiguous), but the fundamental shifts that cause this often are not. And this makes those characteristics very suitable as strategic inspiration, especially when you can decide on which ones will have the most impact or hold the biggest promise for your organization.
Excerpt from A.T. Kearney’s managing partner and strategy expert Johan Aurik’s graduate student presentation at IESE Business School, Barcelona.
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