What's the difference between Marketing and Sales in Manufacturing? Why is Marketing always the smallest department? In this video I talk about the main differences between the two, and the mentality holding companies back from taking their marketing more seriously.
Often, marketing out performs sales because it works even while you're sleeping. The shift around a "brand awareness" focused approach instead of hardcore selling has been happening for the past 2 years, and manufacturing is starting to adapt.
Don't get lost behind the competitors that are already doing these tactics.
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