Sony - Philosophy behind BRAVIA XR "Redefining reality with Cognitive Intelligence"

The all new BRAVIA XR – Redefining reality with Cognitive Intelligence. We believe that technology and entertainment has the power to move the world. With our new BRAVIA XR TVs, we want to fill the world with emotion and excitement, through our world’s first cognitive intelligence TV*. TV that truly understands how you see and hear the world.

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*including a processor that cross-analyses multiple picture elements combined with focal points; recreating human perspective. As of December 2020 no other brand has specifically claimed such cognitive intelligence for their TV processor. Verified by Strategy Analytics.

Visual effects and UI are simulated. "SONY" and "BRAVIA" are trademarks of Sony Corporation. Model availability varies by region

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