"Now the world's most valuable company want to conquer the games machine business, and they don't like losing."

Two giant corporations are preparing to do battle. The prize? Dominance of the fastest-growing entertainment business in the world. In two days' time, Sony launches its much sought-after PlayStation 2 games console in Britain. The computer software colossus Microsoft, meanwhile, is preparing a rival machine, Xbox, due for launch next year. They will compete head to head for tomorrow's key customers: young adults with plenty of money to spend. The winner could inherit a market set to dwarf the music and movie industries. It's a game neither can afford to lose.

The Money Programme's Rajan Datar speaks to some of the key players in this clash of the corporate titans. On the Microsoft side, he meets Xbox chief Robbie Bach, Xbox general manager J. Allard and Xbox designer Seamus Blackley. While from the Playstation stable, he meets marketing director Alan Welsman, advertising executive Trevor Beattie and Hollywood director David Lynch.

Clip taken from The Money Programme, originally broadcast on BBC Two, 22 November, 2000.





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