A conversation with Brook Porter, partner and founder at G2 Venture Partners.
In 2021 alone, more than $32 billion dollars were invested in green-technology startups, a four-fold increase from five years earlier ([ Ссылка ]). But how far will those dollars go? Only about 25% of venture-backed startups actually make the transition from an innovative idea to a successful business ([ Ссылка ]). And when we are considering green technology, choosing which companies will have the biggest impact means much more than a return on investment. It will determine how fast we can reach a carbon-free global economy, and how dire the impact of climate change will be.
So how do investors pick the startups with the most potential? We spoke with G2 Venture Partners’ Brook Porter, a chemical engineer-turned environmental technology investor with over two decades of experience in sustainability and technology development, about which companies are leading the way, how they succeeded, and what to be looking for among the up-and-comers in the green technology sector.
A respected investor, advisor and entrepreneur at the intersection of technology and sustainability, Brook Porter brings decades of energy, transportation and agriculture expertise as a founding partner of G2VP. Previous to founding G2VP, Brook was a partner at Kleiner Perkins for nearly a decade. Prior to that he was a serial entrepreneur, Brook co-founded two sustainable transportation companies. Brook holds a B.S. degree in chemical engineering from the University of California, Berkeley, with an emphasis in environmental technology.
Watch our related video comparing the lifetime carbon emissions of an electric vs. gas car: [ Ссылка ]
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