Moncler presents the brand’s Spring / Summer 2017 advertising campaign, shot by renowned American photographer Annie Leibovitz, with a form of communication which has again proven entirely unexpected and innovative.

Following the fairy-tale atmosphere and literary vision of previous Moncler campaigns, the Spring/Summer 2017 imagery plays out along a surreal imaginary thread. Images are transformed into a chameleon-like camouflage which eliminates any certainty of reality. The protagonist is Chinese artist Liu Bolin, master of the impossible and the invisible, renowned for his allusive art in which only the silhouette of his body is visible against backdrops.

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