As inventories slowly come back up and dealers are more willing to negotiate now than in the past four years, it's time that Ray and Zach taught you about a crucial part of how to negotiate a car deal: the invoice price! While not the be-all, end-all, getting the invoice price is still very important and allows you to be in the correct ballpark when talking a dealer down to a certain price.
CHAPTERS
0:00 Intro
0:16 What is Invoice Price?
1:32 Holdback
2:17 Floor-plan Assistance
2:49 Marketing Assistance
3:21 Zach's Recap
4:15 Sales Goals
4:57 Why should you CARE?
5:57 How CarEdge can help
6:29 How do dealers react?
6:56 Ray's Real-World Examples
7:58 Outro/Market Conditions
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