00:00-1:04 Purposeful Project intro
01:04 The interview starts and Justine introduces herself
01:49 10,000,000 users per month!!
02:47 How Justine started Mumsnet
04:00 Taking a big risk
10:56 How Justine built her user base
16:30 How Mumsnet has saved people's lives!!
23:18 The burn rate of running Mumsnet
26:10 How to figure out your business model
29:36 A year of being sued!!
31:40 Not being able to raise money
36:57 Sole-founder vs co-founder
42:12 How to innovate
46:30 Investing in tech earlier
50:52 How Justine became an entrepreneur
55:15 Work-life balance
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About Justine
Justine Roberts CBE is Founder and CEO of Mumsnet, one of the UK’s largest and most influential online communities sharing advice, support and product recommendations with over 7 million unique users per month. Justine is a non-executive director of FTSE100 insurance firm Admiral and of the Open Data Institute founded by Sir Tim Berners-Lee. She is also a member of the Government’s Rose Review Board.
In 2011, Justine launched Gransnet, a website for the original baby boomer generation. She is a mother of four (and two dogs) and was appointed CBE in the 2017 New Year Honours for services to the economy.
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About The Purposeful Project
We invite an entrepreneur or change-maker to share their journey to success. For most, it’s never a straightforward one, and there’s much inspiration and learnings in the struggles they’ve been through along the way.
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