🛠️ Why Server-Side Tracking?
Server-side tracking provides a more secure and robust way to gather analytics data, minimizing data loss from browser restrictions and ad blockers. This method offers enhanced data control and better preserves user privacy.
🔍 What You'll Learn:
- Step-by-step setup of Google Analytics 4 for server-side tracking
- Configuring Google Tag Manager to handle server-side data
- Best practices for tagging and event tracking with GA4
- Ensuring data privacy and GDPR compliance
- Troubleshooting common setup issues
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