Video from a conference session at MIPIM Asia 2011.
Details of the conference:
Moderator: James Hawkey, Executive Director -- Retail China, Cushman & Wakefield (China)
Speaker: Richard David, CEO, Treasury China Trust (Singapore)
Topics covered:
- Future trends of the Chinese retail market
- Approach of foreign brands to entering the China market
- Challenges faced and steps to overcome them
- Adapting branding and marketing to the China market
- Retail developer views on innovation in shopping center layout and tenant mix
